We are all subject to little nudges every day, for example through the layout of a supermarket display or the wording of a letter. Nudging targets the many small, unconscious, automatic decisions we all make, all the time.
Small nudges applied appropriately, can increase revenue and influence our tenant's choices, often at little cost.
These techniques can be used to address challenges specific to community housing providers by:
- Improving rent collection and arrears recovery rates
- Preventing rent debt
- Increasing customer engagement
- Encouraging self-service
- Changing service culture
- Directing resources to areas where efforts can have greatest impact
Who should attend this workshop?
- Anyone who wants to learn more about behavioural economics and Nudge Theory
- Those responsible for policy and strategy making
- People responsible for writing procedures
Time Zone
Our online events are scheduled in the time zone in which they are held or hosted and may vary dependent on your location. Use our add to calendar option to check if a time difference applies to your location.
This workshop takes a blended learning approach.
- Enjoy an intensive 4-hour online workshop session via Zoom (breaks will be provided throughout the workshop)
- Access to online self-study learning content and downloadable resources.
- Option to participate in an individual telephone/video coaching session to further personalise the learning and build confidence
Course outline:
- Understand the basics of 'Nudge' and behavioural insights
- Consider the services that could benefit from this approach
- Apply the principles of nudge theory to issues in your own organisation
- Discover how to use customer data and customer insights to inform your approach
- Learn how to model costs and perform value for money calculations
- Design a randomised controlled trial to evaluate interventions
Jo is an accomplished, enthusiastic and motivational facilitator and public speaker who prides herself on delivering memorable training that translates to the workplace. She utilises accelerated learning techniques to deliver lively, interactive and engaging on-line and in person workshops.
Jo holds an ILM Certificate in Coaching a BSc Honours degree from De Montfort University and a Certificate in Learning and Development.
Having worked in leadership roles for some of the largest social housing providers in the UK and Australia, Jo has a wealth of experience of working remotely and successfully leading remote and dispersed teams.
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Where applicable, GST will be applied